For parents of extremely picky eaters age 2–7
Stop winging it. Finally get a plan that actually works for your child.
The 14-Day Food Play Plan teaches you a simple, step-by-step strategy to get your extremely picky eater closer to new foods.
- Know exactly what to do to get your child trying new foods, no more staring at the kitchen wondering where to start
- Watch the tension at mealtimes come down, even before your child tries a single new food
- Feel like you have a real plan, instead of guilty and like you’re failing
- See your child interact with new foods in ways you didn't think were possible
If you’ve ever thought any of these things, you’re in the right place.
“I know I should try food play but I have no idea how to actually do it.”
“We’ve tried everything, the tips, the tricks, the OT. Nothing has worked.”
“His pediatrician keeps saying he'll outgrow it. At what point do I stop believing that?”
“I'm so worried about her nutrition. What if she's not getting what she needs?”
“I just want mealtimes to not be a battle. I want him to want to come to the table.”
“I keep thinking, ‘what am I doing wrong? Is this my fault?'”
You’re not failing. You just haven’t had the right plan.
You’ve been using strategies that were never designed for your child.
Most picky eating advice was built for kids who are hesitant around food. Your child isn’t hesitant. Their nervous system has decided new food is genuinely threatening, and no amount of encouragement, creativity, or persistence changes that. That’s not a parenting problem. It’s a nervous system problem. And it needs a different approach.
The solution isn’t a better tip.
It’s a strategy that works with your child’s nervous system to move them forward one safe, playful step at a time.
That strategy exists. It’s called food play.
The strategy that actually works for extremely picky eaters.
Food play isn’t just another tip.
Food play, done right, is a clinically proven, structured approach to helping extremely picky eaters build real comfort with new foods.
And it works because it’s the only strategy that addresses what’s actually going on.
Here’s the simple version of why:
Every time your child touches a new food, smells it, explores it or even just tolerates it being nearby, their brain collects information.
I know what this looks like. I know what it feels like. Nothing bad happened.
That information is what makes eating possible.
Not pressure. Not persistence. Not tricks.
Just familiarity built one safe, low-stakes interaction at a time.
That’s what food play does. It creates the conditions where your child’s nervous system can finally relax around food and start moving forward.
But here’s what most parents don’t know:
Food play only works when it follows a progression.
There are specific steps, a specific order, and specific language that makes it work.
Without that structure, food play feels random and doesn’t work.
It’s easy to conclude that your child is just too extreme for something like food play. They’re not.
You just needed the roadmap.
That roadmap is exactly what the 14-Day Food Play Plan gives you.
“
[This plan showed me] it’s not just offering the food and having it on the plate. It’s showing your child how to slowly interact with it, however small. That’s what gets them eating.
ANNE P, MOM TO A 4-YEAR-OLD
Introducing the 14-Day Food Play Plan
The step-by-step video course that teaches you exactly how to use food play to get your extremely picky eater closer to new foods starting this week.
This isn’t a collection of tips.
It isn’t a list of activities to try and hope something sticks.
It’s a complete, structured roadmap built specifically for parents of extremely picky eaters that takes you from “I don't even know where to start” to confidently moving your child up the steps to eating, one session at a time.
Before using the 14-Day Food Play Plan, parents tell me they feel like they’re constantly guessing.
- They try something, it doesn't work, they feel like a failure.
- They try something else, it sort of works once, then stops working, and they feel confused.
- They read another article, watch another reel, get another well-meaning suggestion from a pediatrician or a friend…and still feel lost.
After this plan, they tell me something different.
- This is the first time I have felt like I actually have a strategy to help her.
- I feel so much more confident and like I actually have a plan in place when she refuses to eat.
- Finding comfort in knowing how to start this journey and the concrete actions I can take going forward.
- Before we were just winging it. The program provided a plan for me to follow.
That shift, from guessing to knowing, is what this plan is designed to create.
Who this is for:
- A masterclass teaching you a step-by-step strategy that uses your child’s favorite foods to introduce new ones.
- Your child is between 2-7 years old and struggles with extreme picky eating or ARFID
- You’ve tried food play before but didn't see consistent results
- You want to try food play but have no idea where to actually start
- You’re exhausted from mealtimes and need something simple enough to fit into your real life
- You want to feel confident and equipped, not guilty and lost
Who this is not for:
This plan is not the right fit if:
- Your child is older than 7
- You’re looking for a quick fix or a guarantee that your child will eat new foods immediately; this plan builds a foundation, and foundations take time
- You’re not willing to do 5-10 minutes of food play a few times a week; consistency is important for progress
Here’s everything inside the 14-Day Food Play Plan
26 short videos. 4 downloadable resources.
Everything you need to stop guessing and start moving.
The Videos:
- Section 1: Understanding Your Child's Eating. Before you touch a single food, you’ll finally understand why your child eats the way they do, and why it was never your fault.
- Section 2: Setting Up for Success. You’ll learn how to choose the right foods to practice with and how to set up sessions that feel fun and doable for your child.
- Sections 3-8: The Complete Food Play Progression. This is the heart of the plan. You’ll move through every step of the Steps to Eating staircase. Each step includes specific activities, exact language guidance, and clear markers for when your child is ready to move forward.
- Section 9: Putting It All Together. You’ll learn how to use the 14-Day Calendar, what real progress actually looks like, and how to keep going on the hard days when it feels like nothing is working.
The Downloads:
- The Steps to Eating Staircase. A visual guide to the complete food play progression, so you always know exactly where your child is, what comes next, and that your child is making progress.
- The 14-Day Food Play Calendar. Your session-by-session planning tool. Simple enough to actually use, flexible enough to fit your real life.
- The Progress Tracker. This is the one parents tell me changes everything. Each checkmark represents a moment your child's brain learned that food is safe. This shows you how far you've actually come.
- The “When They Say No” Guide. For the hard sessions, because they happen, and when they do, you’ll know exactly what to do instead of feeling defeated and giving up.
“
With the tools and information from this program, I feel so much more confident about helping my son. I have a much healthier expectation for his progress and it's allowed me to be more patient.
I have a plan to help him.Alex t, mom to a 5-year-old
Every video is 2-5 minutes long (the vast majority are under 3 minutes).
Your food play sessions will take 5-10 minutes, a few days a week. This was built for exhausted parents with real lives, not for people who have hours to spare.
Real parents. Real extremely picky eaters. Real progress.
What parents say changes first:
"The tension at mealtimes has really come down.”
“Now I know how to talk to him about food so it leads to a taste instead of a meltdown.”
“I feel like an entire new world of possibilities has opened up.”
This plan was made for you if...
Not every program is right for every family.
Here’s how to know if this one is right for yours.
Who this is for:
- Your child is between 2–7 and struggles with extreme picky eating.
- You’ve tried food play before, nothing happened, and you quietly concluded it just doesn't work for your child. (It does. You just needed the roadmap.)
- You’ve never tried food play but you want to, and you need someone to show you exactly how, step by step, without hours of prep.
- You’re exhausted from mealtimes. The stress, the negotiations, the separate meals, the constant worry about nutrition. You need something that actually works and fits into your real life.
- You want to feel confident and equipped, not defeated, guilty, and back to square one every time your child says no.
Who this is not for:
- Your child is older than 7. Eating with Ease or 1:1 coaching is likely a better fit.
- You need a guarantee your child will eat new foods by day 14. I can’t do that, but I can promise that if you follow the plan, you'll understand your child's eating in a way you never have before and know exactly what to do to move them forward.
- Life is too chaotic for you to carve out 5–10 minutes a few times a week. Consistency is what
If you read that first list and felt seen, this is for you.
Get the 14-Day Food Play Plan today
The 14-Day Food Play Plan
A step-by-step video course for parents of extremely picky eaters ages 2-7
What’s Included:
- 26 short videos you can finish in under an hour, walking you through every step of the food play progression, from tolerating a new food in the room all the way to eating it.
- The Steps to Eating Staircase – your visual guide to how food play works so you always know where your child is and what comes next
- The 14-Day Food Play Calendar – your session-by-session planning tool
- The Progress Tracker – so you can see how far your child has come, even when progress feels invisible
- The “When They Say No” Guide – for the hard sessions, because they happen and you need a plan
One-time payment. Instant access.
Yours to keep forever.
- Designed by a pediatric registered dietitian specializing in extreme picky eating
- Built for real parents with real lives: sessions take 5-10 minutes, a few days a week
- Instant access so you can start watching today
My commitment to you
If you watch the videos, use the plan for 14 days, and don’t feel more confident about food play with your child, reach out and I’ll make it right. I want this to work for you. That's why I built it.
— Jenny Friedman MS RD
I built this plan because parents kept telling me the same thing:
“I want to help my child. I just don't know how.”
The 14-Day Food Play Plan gives you the exact roadmap so you can stop guessing and start moving your child forward.
Questions? Here are the ones I hear most.
I've tried food play before and it didn't work. Why is this different?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThis is the most common thing I hear, and I believe you. What most parents try isn't structured food play. It's putting food on the table and hoping their child gets curious. That's not the same thing.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eStructured food play has a specific progression, a specific order, specific activities for each step of that progression. And specific language that keeps the whole thing pressure-free.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eWhat you tried before wasn't wrong, it was just incomplete.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThis plan gives you the complete picture.u003c/spanu003eu003c/pu003e
My child is extremely picky, more extreme than most. Will this actually work for them?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThis version of food plays works for extreme picky eaters specifically because it starts wherever your child is with their eating. Food play works, even if your child can’t be at the table with a non-preferred food.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe only thing you need to know is where your child's starting point is. This plan helps you find it and build from there.u003c/spanu003eu003c/pu003e
My child is 8 (or older). Can they still do this?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe 14-Day Food Play Plan is designed specifically for children ages 2-7. The activities, the language guidance, and the progression are built for younger children who like to play pretend.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf your child is older, this plan may still give you useful foundational knowledge, but for the best results, u003c/spanu003eu003ca href=u0022https://www.jennyfriedmannutrition.com/eating-with-ease-program/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cspan style=u0022font-weight: 400;u0022u003eEating with Easeu003c/spanu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e or u003c/spanu003eu003ca href=u0022https://www.jennyfriedmannutrition.com/vip-coaching/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cspan style=u0022font-weight: 400;u0022u003e1:1 coachingu003c/spanu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e with me is likely a better fit.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eI'm always happy to help you figure out which option is right for your family. Reach out at hello@feedingpickyeaters.com and we'll figure it out together.u003c/spanu003eu003c/pu003e
I don't have a lot of time. How much does this actually require?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eYou can watch the entire course in 59 minutes. u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eFrom there, food play sessions take 5-10 minutes and you aim for 3-5 sessions per week.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThat's it.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eYou don't need special equipment. You don't need to prepare.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eOne parent took her daughter grocery shopping, bought carrots with stems, and gave them a u0022haircutu0022 with scissors at home. That was the 60-second session when her daughter touched a carrot for the first time.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThat's what this can look like in real life.u003c/spanu003eu003c/pu003e
What if food play makes things worse, what if my child has a bad reaction?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThis is a really understandable concern, especially if your child has had meltdowns or big reactions around food before.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe food play progression in this plan is specifically designed to avoid that. You start at whatever step your child is comfortable with, even if that's just having a new food in the same room. There is no pressure to touch, smell, or taste anything before your child is ready.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe u0022When They Say Nou0022 guide included in the plan walks you through exactly what to do when a session doesn't go the way you hoped, so you never feel stuck or like you've set things back.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eHard sessions happen, but with the right framework, they don't derail the progress you've made.u003c/spanu003eu003c/pu003e
Can I get a refund if I'm not happy?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eBecause this is a digital product, all sales are final. But that doesn't mean you're on your own if things aren't working.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eIf you watch the videos, use the plan for 14 days, and don't feel more confident about food play with your child, reach out and I'll make it right. I want this to work for your family. That's a promise.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eYou can contact me directly at u003ca href=u0022mailto:hello@feedingpickyeaters.comu0022u003ehello@feedingpickyeaters.comu003c/au003e.u003c/spanu003eu003c/pu003e
How is this different from just watching your free content on Instagram or reading your guide?
u003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe 3 Steps to Eating free guide gives you “the what,” the three most important things to know about extreme picky eating.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eThe 14-Day Food Play Plan gives you the how, the complete step-by-step roadmap for actually doing it, in the right order, with the right language, with a plan for the hard days.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=u0022font-weight: 400;u0022u003eFree content tells you food play works. This plan shows you exactly how to make it work.u003c/spanu003eu003c/pu003e
Your child isn’t destined to eat the same ten foods forever.
You’ve been searching for something that was actually designed for a kid who’s as picky as yours.
This is it.
The 14-Day Food Play Plan gives you the complete roadmap so you can stop guessing and start moving your child forward, one safe, playful interaction at a time.
“
I am really really glad that I did it and I wish that I had done it sooner, because now that we did he's come so far.
NICOLE K, MOM TO 4-YEAR-OLD
The 14-Day Food Plan Plan
Yours to keep forever.
If you have questions about whether this is the right fit for your child, I’m happy to help. Reach out. I read every message.